Traffic Optimizer: check how much search traffic you are saving! πŸ“‰

Check out the new feature available in our Traffic Optimizer APP! :vertical_traffic_light:

Now you are able to check how many searches transactions you have saved in the last 24h thanks to the Traffic Optimizer tool.

In the main dashboard you will find a new column that represents the exact number of searches transactions that have been reduced because all hotels requested have been blocked by some of the configurated criteria. Additionally, you will also see the percentage of Search traffic that those transactions represent.

:100:% transparent.

Let us remember why Traffic Optimizer can be your new favorite APP:

Because optimization has to be easy!

Searching for availability in hotels that for some reason do not not convert isn’t just annoying, it’s a waste of money. This is one of the industry’s biggest problems, one that is almost regarded as β€œnormal” by many travel industry players.

Traffic Optimizer is applied to a particular connection or access and it analyses data gathered from all the transactions taken place in our marketplace to identify and blacklist hotels that did not convert the previous day, based in different configurable criteria:

● No Availability: blocks hotels with 100% no availability returned during the last 24 hours.

● Zero bookings: blocks a particular hotel offered by a Seller that has never had any bookings recorded by TravelgateX.

● Not in portfolio: identifies and blocks hotel codes that are no longer offered by the Seller.

Check out the full article in our Knowledge base . :books:

Who can benefit from Traffic Optimizer? :thinking:

Every connection through our Hotel-X Buyers API!

βž” Improve your L2B ratio.

βž” Reduce Search traffic and save costs.

βž” Even reduce response times!

The functionalities currently available in Traffic Optimizer allow you to activate/deactivate the APP and modify the optimization criteria in real time:

● Activate Traffic Optimizer for a whole connection or a specific access (credential).

● Add or retrieve different optimization criteria: no availability, zero bookings, not in portfolio.

● Check which hotels are being blocked in your connections and accesses and for which criteria.

What do I have to do? :computer_mouse:

Just access our APPs section, click on Traffic Optimizer and start improving your connections’ performance!

Your feedback is essential to us, so don’t forget to leave your comments in the survey that will pop up when you check out Traffic Optimizer!

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